Once you've connected Google Search Console, every audit automatically pulls the last 28 days of GSC data for the matching domain and surfaces it in the GSC tab of your audit dashboard.
The 4 top-level KPIs
At the top of the GSC tab, four metric cards summarise your overall search performance for the last 28 days:
Top queries table
Below the KPIs, the Top Queries table shows up to 100 of your highest-traffic keywords with columns for: keyword, clicks, impressions, CTR, and average position. Click any column header to sort.
A bar chart above the table visualises the top 10 queries by click volume — useful for spotting which keywords dominate your traffic.
CTR opportunities
This is one of the most actionable sections in the GSC tab. Daylytix flags pages that rank in Google but are underperforming on click-through rate — pages where you're getting impressions but not clicks. These represent easy wins.
Qualification threshold: ≥ 20 impressions AND CTR < 5%
Opportunity score formula: impressions × (expected_CTR − actual_CTR)
Expected CTR benchmarks used by Daylytix:
| Position bucket | Expected CTR | What this means |
|---|---|---|
| Position 1–3 | ~15% | Top results get the lion's share of clicks |
| Position 4–10 | ~5% | Page 1 but below the top 3 |
| Position 11–20 | ~2% | Page 2 — most users don't reach this far |
| Position 20+ | ~0.5% | Deep results — rarely clicked organically |
Pages are sorted by opportunity score descending — so the highest-impact improvements appear first. A page ranking position 5 with 50,000 impressions and 1% CTR has a much higher opportunity score than a page at position 15 with 200 impressions.
How to improve CTR
- Rewrite the title tag — make it more compelling, specific, and match the search query more precisely
- Improve the meta description — add a clear benefit and call to action
- Add structured data — FAQ schema, Review schema, and HowTo can add rich result features that increase CTR visually
- Check search intent — if users are searching informational queries but your page is commercial, your snippet won't convert to clicks
- Use the AI Meta Title & Description Generator to generate optimised alternatives instantly
Position distribution
The position distribution section shows how many of your tracked keywords rank in:
- Top 3 — prime positions, highest CTR
- Top 10 — page 1 (positions 4–10)
- Top 20 — page 2 (positions 11–20)
Tracking these over multiple audits (via the Score History panel) lets you see if your overall keyword footprint is improving.
Query cannibalization
The cannibalization section flags queries where two or more of your pages are receiving impressions from the same search query. Google can only consistently rank one page per query — competing internal pages dilute your ranking authority and cause volatility.
Each entry shows: the query, the competing page URLs, and their respective impression/click splits. The page receiving the most impressions is marked as the "dominant" page.
See Query cannibalization explained for full details on how to fix it.
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