Bing Webmaster Tools provides its own crawl statistics, indexation data, and keyword performance data that is completely independent from Google Search Console. Connecting it to Daylytix gives you a fuller picture of your site's search visibility — especially important for markets where Bing holds a meaningful share, such as the United States desktop audience.

Unlike the Google integrations, Bing WMT uses a simple API key — no OAuth flow or service account JSON required.

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Prerequisite: Your site must be verified in Bing Webmaster Tools before data can be returned. Go to webmaster.bing.com, sign in, and add your site if you haven't done so already.

Step 1 — Get your Bing WMT API key

1

Open Bing Webmaster Tools

Go to webmaster.bing.com and sign in with your Microsoft account. Make sure you are viewing the account that has the verified site you want to connect.

2

Go to Settings > API Access

Click the Settings gear icon in the top-right corner of Bing WMT. Select API Access from the dropdown menu.

3

Generate an API key

Click Generate API Key. Bing will create a unique key for your account. Copy this key immediately and keep it safe — it grants read access to all sites in your Bing WMT account.

Step 2 — Enter the API key in Daylytix

1

Open Settings > Integrations

In the Daylytix dashboard, open Settings and navigate to the Integrations tab.

2

Locate the Bing WMT section

Scroll to the Bing Webmaster Tools section. You will see a field labeled Bing WMT API Key.

3

Paste your key and save

Paste the API key you generated in Bing and click Save Settings.

4

Test the connection

Click the Test Bing button. Daylytix will call the Bing WMT API to verify the key and list your verified sites. A success message confirms the connection is working.

What Bing data appears in your audit?

Once connected, Daylytix fetches the following data for the matching domain during each audit:

  • Crawl statistics — pages discovered, pages indexed, crawl errors, and blocked pages
  • Crawl errors — specific URLs that returned errors during Bingbot's crawl
  • Top pages — pages receiving the most impressions on Bing
  • Keyword statistics — top keywords, impressions, clicks, and average position on Bing

This data appears in the Bing tab of your audit dashboard alongside your GSC data.

Using multiple API keys (for agencies)

Each Bing WMT API key is tied to one Bing WMT account and returns data only for sites verified in that account. If you manage clients across multiple Bing WMT accounts, you can add additional keys:

Config key Purpose
bing_wmt_api_key Primary key — used for the first Bing WMT account
bing_wmt_api_key_2 Secondary key for a second Bing WMT account
bing_wmt_api_key_3 Tertiary key for a third Bing WMT account

Daylytix tries each key in order and uses the first one that returns data for the domain being audited. To add secondary keys, you can add them directly to your config.json file in the Daylytix installation directory.

Troubleshooting

404 from GetSites — key works, but no sites listed

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This is the most common Bing error. A 404 response from the GetSites endpoint means your API key is valid, but no sites are verified under that Bing WMT account. Go to webmaster.bing.com, add your site, and complete site verification before re-testing.
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Bing WMT API only returns data for verified sites. Even if your API key is correct, Daylytix can only fetch data for domains that have been added to and verified within your Bing Webmaster Tools account. Data for unverified domains will not be returned.
Error / Symptom Likely cause Fix
401 Unauthorized Invalid or expired API key Generate a new key in Bing WMT Settings > API Access
404 from GetSites No verified sites in account Add and verify your site in webmaster.bing.com
Bing tab empty after audit Domain doesn't match any verified Bing property Check that the audit URL matches your Bing property exactly
No crawl data shown Site was recently verified — Bing needs time to accumulate data Wait 48-72 hours after verification before re-auditing
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Tip: Bing WMT data is especially useful for auditing e-commerce sites, B2B sites, and anything targeting professional audiences in North America and Europe, where Bing's market share is highest.